As a Social Media Assistant for The POD Hotels NYC, I co-managed the brand’s Instagram and TikTok presence, helping shape a consistent, on-brand digital voice across platforms.

I developed monthly content calendars and pitched engaging post concepts that balanced trend-driven ideas with the hotel’s elevated aesthetic. I planned and executed content from start to finish, coordinating on-site photo shoots, capturing and curating visuals, and preparing posts for review ahead of schedule.

I gained hands-on experience in social media planning, brand storytelling, and client outreach.